The old way of getting UGC is broken
Here's what most brands do. They find a creator on a marketplace, pay $100 to $250 for ONE video, wait a week, and get something they can't even edit. Want a different hook? That's another invoice. Want 10 variations to test on Meta? Now you're at $2,000 and two weeks out.
Meanwhile the brands winning on paid ads are testing 20, 30, 50 creatives a week. You can't compete with that on a creator budget. The bottleneck was never your product or your offer. It's creative volume.
The new way: Claude + Arcads
Arcads is an AI UGC platform with 1,000+ realistic AI actors. On its own it's already good. But here's the unlock: Arcads has an MCP connector, which means you can plug it directly into Claude.
Once connected, Claude becomes your creative team. You talk to it in plain English and it drives Arcads for you. Image generation, product placement, video generation, variations. All from the chat window.
Four prompts. Four finished assets. Zero creators hired.
Connect Claude to Arcads in 2 minutes
You need a Claude account (claude.ai) and an Arcads account (arcads.ai). Then:
- In Claude, go to Settings → Connectors
- Click Add custom connector
- Type in this address:
- Click Add
- Authenticate with your Arcads account when prompted
That's it. Claude now has direct access to your Arcads workspace. Open a new chat and ask it to generate an image to test the connection.
The exact workflow, step by step
This is exactly what I did in the reel. Four prompts, start to finish.
What to use this for (and what to skip)
Use it for: paid ad creatives on Meta and TikTok, creative testing at volume, product demos, before/after style content, any offer where you need social proof energy without the social proof budget.
Skip it for: content where YOUR face and YOUR credibility is the product. Personal brand content should still be you. This is for product ads, not for replacing yourself.
One more thing. Always check your ad platform's AI disclosure rules. Meta and TikTok both have settings for AI-generated content. Use them. It takes ten seconds and keeps your ad account safe.