The math (and why $500 works)
20 sales in 30 days. That's less than one a day.
Business owners get quoted thousands by agencies and walk away. $500 is an easy yes. And you're not pitching an idea. You're showing them a website that's already built.
They click the link, see their business looking better than it ever has, and the decision is basically made.
What you need
- Claude Code (or the Claude desktop app)
- Impeccable, a free design skill that stops Claude from building sites that scream "AI made this"
- An OpenAI API key so Claude can make custom images with the GPT Image model
- Vercel, free, to put the site live
- Umami, free, to track visitors
Install Impeccable
Without it, Claude builds the same website everyone else's Claude builds. Same fonts, same gradients, same layout. Nobody pays $500 for that.
Tell Claude:
Rather do it yourself? The one-line terminal version is npx impeccable install.
Connect OpenAI so Claude can make images
Custom images are what make these sites look expensive. Stock photos are what make them look cheap.
- Go to platform.openai.com and log in
- Click API keys, then Create new secret key
- Name it anything, hit Create secret key, copy it
- Tell Claude:
Heads up:that key is tied to your credit card. Never paste it in a public place, never put it in the website itself, and set a monthly spending limit in your OpenAI billing settings. You'll need to add a few dollars of credit before images work.
Paste the prompt
Fill in the top block with the business's details and their current website link. Claude does the rest. It pulls their real info, picks a creative direction, makes the images, builds the site, screenshots it on desktop and mobile, and fixes what looks off.
Pro tip: go after businesses with great Google reviews and a terrible website.They already have happy customers. Their site just doesn't show it.
Put it live with Vercel
- In Claude, open Connectors, search Vercel, connect it
- Create a free Vercel account when it asks
- Tell Claude:
You now have a real link you can text to anyone.
Real talk:Vercel's free plan is for personal, non-commercial projects. Build your demos there. Once a client pays, put their site on their own Vercel account (they own it, you're clean) or upgrade to Pro.
Sell it
Call or email the owner. Keep it stupid simple:
No pitch deck. No discovery call. The link does the selling. One follow-up two days later, then move on.
Do this over and over and $10k a month is just volume.
When they say yes
- Get paid first. A Stripe payment link takes 2 minutes.
- Add their domain. In Vercel, open the project, go to Settings, then Domains, add their domain and follow the DNS steps. Or tell Claude to walk you through it.
- Add free visitor tracking. Sign up at umami.is, go to Settings, then API keys, create a key, and tell Claude:
Tracking is your upsell. Send them a monthly "here's how many people visited your site" report and charge a small monthly fee to keep it updated.