Why This Works Right Now
Everybody thinks every business already "uses AI." Most don't. US Census data from May 2026 puts real, day-to-day AI use at roughly 17 to 20% of small businesses. The rest are stuck. And when you ask the ones who haven't started why, 60% say they have nobody in-house who knows how to set it up.
That's the gap. You don't need to be a developer. You need to know more than the business owner and be willing to do the work. If you've used Claude or ChatGPT to save yourself real time, you're already ahead of most of the people you'd be selling to.
Credit Where It's Due
The menu and prices come from Corey Ganim, who runs AI Operator Academy and teaches non-technical people to sell exactly this. His post blew up because it's specific: 6 services, 6 prices. I broke each one down so you know what you're selling, how to deliver it, and how to pitch it.
The 6 Services At A Glance
| # | Service | Price | Time | Best for |
|---|---|---|---|---|
| 1 | AI Tools Assessment | $999 | 1 week | Any owner who "knows they should use AI" |
| 2 | Process Redesign | $3,500 | 2 weeks | Businesses where things fall through the cracks |
| 3 | Knowledge System | $3,000 | 1 to 2 weeks | Teams that keep asking the owner the same questions |
| 4 | Custom Workflows | $3K to $5K | 1 to 3 weeks | Repetitive copy-paste work |
| 5 | Full Implementation | $5,000+ | 4 to 6 weeks | Owners who say "just do all of it" |
| 6 | AI Concierge | $1,500+/mo | Ongoing | Every client you finish a project for |
AI Tools Assessment
What it is, in plain English
You're a mechanic for their business. You look under the hood: the software they pay for, the tasks eating their week, and where AI actually fits. Then you hand back a ranked plan. You don't build anything yet. You diagnose.
Who needs it
- The owner who says "I know I should be using AI, I just don't know where to start"
- Businesses paying for 10+ software subscriptions nobody fully uses
- Teams buried in admin: emails, scheduling, data entry, reports
- Anyone who tried ChatGPT once, got a generic answer, and gave up
What you'll usually find
- Tools that overlap (paying for 3 apps that do the same thing)
- Tasks done by hand every week: copying leads into a spreadsheet, writing the same emails, back and forth on scheduling
- Questions staff ask the owner over and over
- Reports someone builds manually every Monday
How to deliver it, step by step
- Send a short questionnaire before the call. Every tool they pay for and what it costs, team size, their top 3 frustrations, and what a normal week looks like.
- Run a 60-minute discovery call and record it (ask permission). Walk through a normal day for the owner and 1 or 2 staff members.
- Build a task list. Every recurring task, who does it, and how many hours a week it takes.
- Score each task: hours saved × how easy it is to automate. Paste the call transcript and your task list into Claude and ask it to rank the opportunities. Then use your own judgment on top.
- Write the report. The top 5 opportunities with estimated hours saved, which tools to keep, cut or add, and a recommended next step with a price on it.
- Do a 30-minute walkthrough call and end it with that next step.
What they get: A 5 to 8 page report (Google Doc or PDF), tool recommendations, and a ranked roadmap.
How to sell it, step by step
- Pick a target. Owner-run businesses with 5 to 50 people and a lot of admin: dental offices, law firms, real estate teams, agencies, HVAC and home services, gyms, accountants.
- Open with the problem, not AI. "Most businesses your size are losing 10 to 15 hours a week to stuff AI can handle. Want me to find yours?"
- Ask these on the call: "What do you do every week that you hate doing?" "If you got 10 hours back a week, where would they go?" "What software are you paying for that nobody really uses?"
- Close: "I'll do the full assessment for $999. You get a written plan in a week." Optional guarantee: "If I don't find at least 10 hours a week, you don't pay."
Tools: Claude (analyze transcripts, draft the report), a call recorder (Fathom, Otter or Zoom), Google Docs, Loom.
Your next sale: The #1 recommendation in the report becomes your next proposal.
Process Redesign
What it is, in plain English
A process is the set of steps it takes to get something done: a lead becomes a customer, a new client gets onboarded, an invoice gets paid. Most small businesses built theirs by accident. You map how it works today, cut the waste, and rewrite it so it's clean enough to automate. Automate a broken process and you just get broken results faster.
Who needs it
- Leads or customer requests fall through the cracks
- The owner is the bottleneck on every approval
- New hires take weeks to figure out "how we do things"
- The same mistakes keep happening
- Customers complain about slow replies
Processes you can redesign
- Lead response (from 4 days to same day)
- Client onboarding (from 12 back-and-forth emails to 1 form and a welcome sequence)
- Quotes and estimates
- Hiring and onboarding employees
- Invoicing and collections
- Booking appointments and sending reminders
How to deliver it, step by step
- Pick ONE process. Use the assessment to choose. Don't try to fix the whole business.
- Shadow it. Have the person who does the work walk you through it on a recorded screen share. Note every step, tool, handoff and wait.
- Map how it works today as a simple flowchart (FigJam, Whimsical, or a numbered list in a doc). Mark the waits, duplicate work, manual copy-paste and approvals.
- Design the new version. Remove steps that don't add value, combine handoffs, and mark which steps AI or automation can take over later.
- Write the new SOP (standard operating procedure). Claude drafts it from your notes and the transcript. Include checklists and templates.
- Run it with the team for a week. Fix what breaks, then hand over the final version.
What they get: A before-and-after process map, the new SOP, templates (emails and forms), and a list of automation opportunities with prices. That list is your Workflows proposal.
How to sell it, step by step
- Sell it right after the assessment. It's the natural next step.
- Lead with what the broken process costs them. "You're losing about 8 leads a month because nobody replies for 2 days. At a $2,000 average sale, that's $16,000 a month." (Use their real numbers.)
- Use the "then what?" question. "Walk me through what happens when a new lead comes in." Then keep asking "then what?" They'll hear the mess themselves.
- Close with a fixed price and fixed scope. One process, 2 weeks, $3,500.
Tools: Claude, a screen recorder (Loom or Zoom), FigJam or Whimsical, Google Docs.
Your next sale: Custom Workflows, to automate the process you just cleaned up.
Knowledge System
What it is, in plain English
Everything that lives in the owner's head, scattered across Google Drive, email threads and old PDFs, turned into an AI assistant the team can ask questions. "What's our refund policy?" or "How do I set up a new client in the CRM?" gets answered in seconds, and the answer points to the document it came from.
Who needs it
- The owner answers the same questions all day
- New hires take a month to get up to speed
- The docs exist, but nobody can find them
- Customer service answers change depending on who replies
What you can build
- A team assistant: SOPs, policies and how-tos
- A sales assistant: pricing, packages, answers to common objections, case studies
- Customer service support: FAQs and policies, so every reply is consistent
- A new-hire onboarding assistant
How to deliver it, step by step
- Collect everything: Drive folders, handbooks, SOPs, price sheets, FAQs, and their 50 most common customer emails.
- Record 2 or 3 "brain dump" sessions with the owner to capture what isn't written down anywhere. Transcribe them.
- Clean it up. Remove outdated or contradicting docs, and turn the transcripts into clear documents (Claude does most of this). Name everything consistently.
- Set up the assistant. Use a Claude Project, a custom GPT, or NotebookLM. Upload the docs and write the instructions: tone of voice, what to do when it doesn't know, and always say which doc the answer came from.
- Test it with 30 real questions the team actually asks. Fill the gaps you find.
- Train the team in a 45-minute session and give them a one-page cheat sheet. Assign one person to keep the docs up to date.
What they get: An organized knowledge base, a working assistant with its instructions, a test log, and team training with a cheat sheet.
How to sell it, step by step
- Pick a target: businesses with 5+ staff, clinics, agencies, franchises, and trades with field crews.
- Put a number on the interruptions. "How many times a day does someone ask you something that's already written down?" 20 questions × 5 minutes × 5 days is 8+ hours of the owner's week.
- The move that closes it: demo it before the call. Spend 15 minutes loading their public website and FAQ into a Claude Project, then let them ask it questions live. Once they see it answer, they get it.
- Close: fixed price, done in 2 weeks.
Tools: Claude Projects (or a custom GPT, or NotebookLM), Google Drive, a transcription tool.
Your next sale: Concierge, to keep it updated every month. Or a workflow that uses it, like drafting customer support replies.
Custom Workflows
What it is, in plain English
An automation: when X happens, a chain of steps runs without anyone touching it. AI handles the steps that used to need a person to read, write, sort or decide.
Who needs it
- Teams doing repetitive copy-paste work
- Businesses that are slow to reply to leads
- Anyone building reports by hand
- An inbox that's out of control
Workflows you can build
- Lead response: a form gets filled out, AI qualifies the lead and drafts a personal reply, the CRM gets updated, and the owner gets a text.
- Inbox triage: every email gets sorted, urgent ones get flagged, and replies to common questions are drafted and waiting.
- Review requests: a job is marked complete, AI writes a personal review request, it goes out 2 hours later, and there's a follow-up if no review comes in.
- Monday report: numbers get pulled from ads, the CRM and Stripe, AI writes a plain-English summary, and it lands in the owner's inbox.
- Content repurposing: one video becomes a transcript, social posts, an email and a blog post.
- Invoice chasing: overdue invoices get polite reminders that get firmer over time.
How to price it
$3,000 for one workflow that touches 2 or 3 tools. $5,000 when it touches more tools, has more logic, or needs custom data. The client pays their own software costs.
How to deliver it, step by step
- Define it in one sentence: "When [trigger], do [steps], so that [result]."
- Get access the right way. Have them add you as a user in each tool. Never share passwords over text or email.
- Build it in n8n, Make or Zapier, with Claude doing the AI steps. Anything customer-facing gets a human approval step at first.
- Test it with 20 real examples and try to break it.
- Launch with error alerts going to your email.
- Hand it over with a Loom walkthrough and a one-page doc: what it does and what to do if it breaks.
What they get: A working automation, a walkthrough video, and a one-page guide.
How to sell it, step by step
- Sell the outcome, not the tech. "Your leads get a reply in 2 minutes instead of 2 days."
- Show a demo. Build a generic version once, screen-record it, and reuse it on every call. People buy what they can see.
- Ask these on the call: "What's the one task you'd pay to never do again?" "What happens when it doesn't get done?"
- Close: fixed price per workflow, 50% up front and 50% at launch.
Tools: n8n, Make or Zapier; Claude (API or built-in AI steps); their CRM, email and forms.
Your next sale: The next workflow on the roadmap, or Concierge.
Full Implementation
What it is, in plain English
The done-for-you package, for the owner who says "I don't want to learn any of this. Just make it work." You run the whole thing start to finish: assessment, redesign, build, training and launch.
Who needs it
- Growing businesses (10 to 100 people) with budget but no time
- Assessment clients who look at the roadmap and ask "can you just do all of it?"
What's usually included
- The assessment
- 1 process redesign
- The knowledge system
- 2 or 3 workflows
- Team training
- 30 days of support
How to price it
$5,000 is the floor, for a small scope like an assessment, 1 workflow and training. A full bundle lands higher. Add up the individual services and take 15 to 20% off for doing them together.
How to deliver it (4 to 6 weeks)
- Kickoff: agree on one measurable goal, like "save 20 hours a week" or "reply to every lead within 5 minutes." Get one decision-maker on their side.
- Week 1: audit and roadmap, signed off.
- Week 2: process redesign and the knowledge system.
- Week 3: build the workflows.
- Week 4: train the team and go live.
- Weeks 5 and 6: fix, tune, and measure hours saved against the goal.
- Every week: a 30-minute check-in and a short written update.
What they get: Everything above, plus a final results report showing hours saved compared to the goal.
How to sell it, step by step
- Don't sell it cold. Sell it to assessment clients once they've seen the roadmap.
- Turn the roadmap into the proposal. Put a price next to each line, then show the bundle price so they can see the savings.
- Anchor it to what they already pay. "You're paying someone $25 an hour to spend 20 hours a week on this. That's $26,000 a year. This is a one-time project."
- Split the payment: 50% to start, 25% when the build is done, 25% at go-live.
Tools: Everything from Services 1 to 4, plus a simple project tracker (Notion, Trello or a shared doc).
Your next sale: Concierge. Always.
AI Concierge
What it is, in plain English
You become their outsourced AI person. You keep everything you built running, answer their questions, and ship one new improvement every month. Think of it as a part-time AI employee.
Why they need it
- AI tools change every month
- Automations break when a form changes or an app updates
- Teams forget how to use what you built
- New opportunities keep coming up
What's included (put this in writing)
- A 45-minute strategy call each month
- Maintenance and fixes for everything you built
- A support channel (Slack or text) with a set response time, like 1 business day
- One new small build or improvement each month
- A monthly report: what ran, hours saved, and what's next
What's NOT included: Big new projects. Those get quoted separately.
How to price it
$1,500 a month covers maintenance plus one improvement. Charge $2,500 to $3,000 for more builds and faster response times. Ask for a 3-month minimum, then go month to month.
How to deliver it (your monthly routine)
- Week 1: check that every automation is running and nothing is failing quietly.
- Week 2: build this month's improvement.
- Week 3: test it and launch it.
- Week 4: send the report and run the strategy call.
What they get: A business where the AI keeps working and keeps getting better, without them lifting a finger.
How to sell it, step by step
- Offer it at the handover of every project, not weeks later. "You've got 3 automations running now. Want me to keep them running and keep adding to them?"
- Point out what happens without it. The first time something breaks, they'll call you anyway.
- Do the math for yourself. 5 Concierge clients is $7,500 a month in recurring revenue. 10 is $15,000. This is how one-off projects turn into a real business.
Tools: Whatever you built for them, plus a shared channel (Slack Connect or WhatsApp) and a simple monthly report template.
Are These Prices High? No. They're Entry Prices.
For context, published 2026 rates for small business AI consulting run $2,000 to $5,000 for a readiness assessment and $2,000 to $8,000 a month for an ongoing retainer.
Corey's menu sits at the bottom of those ranges on purpose. It makes the first yes easy. Get 3 results you can point to, then raise your prices.
The Order To Sell Them
Don't pitch all 6 at once. Run it like a ladder:
- Assessment ($999). Your foot in the door.
- Redesign or Knowledge System ($3,000 to $3,500). The assessment tells you which one they need.
- Custom Workflows ($3,000 to $5,000). Now you automate the fixed process.
- Full Implementation ($5,000+). For the clients who say "just do all of it."
- Concierge ($1,500+/mo). Every finished project ends with this offer.
Pro move: credit the $999 toward any project they book within 30 days. The assessment becomes a no-brainer and the next sale basically closes itself.
Your First Client In 5 Days
"This week" is doable. It's not magic. Here's the play:
- Day 1: Write down 20 business owners you already know. The gym owner, your dentist, your cousin's roofing company. Warm beats cold every time.
- Day 2: Run a free mini-assessment on one of them (or your own business). Screenshot the result. That's your proof.
- Day 3: Send the message below to all 20.
- Day 4: Take the calls. Ask where their week goes. Listen more than you talk.
- Day 5: Pitch the $999 assessment to everyone who said "yeah, that's a problem."
The message
Mistakes That Kill This
- Selling "AI." Sell hours saved and money made. AI is how you do it, not what you're selling.
- Automating chaos. If the process is a mess, redesign it first. That's why Service #2 exists.
- Open-ended retainers. Put the scope in writing: what's included each month and what isn't.
- Waiting until you're an expert. You need to be one step ahead of your client, not ten.
The numbers in the pitch examples are illustrations. Use your client's real numbers. No income is guaranteed; results depend on the work you put in.